In the WiFi industry, we are very focused on advertising performance in terms of megabits and gigabits. Like the processor wars of the 90s and naughties, we are pushing the story that faster is better. And look where it led the processor industry – unsustainable and ultimately costly strategies towards ever faster, ever hotter, ever costlier processors that added very little incrementally to end user experience.
The reality is that 99% of the customers – with the exception of engineers & nerds – do not think of network performance in terms of megabits or gigabits or speedtest.net. Real customers see it in use cases: “how fast can I download this file?”, “how good does this movie play on youtube?”, “will my Lync call go well?” or “how easy it is to search something on Google?”. Ultimately, all this depends on throughput, but there is more to user experience than just throughput numbers.